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Alex|founder

WISE founder Alexandra “Alex” Leikermoser is a visionary spokesperson on healthy and sustainable design as well as a dedicated proponent on wellness and lifestyle issues.  Her reputation has been garnered through her wide-ranging experiences in the fields of interior design, sculpture, furniture and clothing design and manufacturing.

In 1993 as a student Alex won a design competition to commemorate the events of December 6th, fifth anniversary of the tragedy at the Montreal Polytechnic. Alex proposed creating a permanent sculpture called the “Tree of Hope” located outside the Engineering building to provide an ongoing opportunity for awareness. It continues to serve as a focal point for Ryerson’s annual December 6th Memorial observances.

Upon graduation in 1994, Alex launched her career by being invited to develop and teach the first  curriculum on sustainable design for the fourth year Design program at Ryerson.  During this same period she opened “Etica”, meaning ‘ethics’—an interior design studio and boutique focused on creating sustainable and ecological interiors for private residences and office spaces. Her clients included Greenpeace and Toronto Healthy House.  Her avant-garde “green” designs were featured regularly in the press, 10 years before “going green” became mainstream.

Alex came to the realization that she needed to achieve balance thanks to time spent recuperating from a car accident and burnout. Yoga became a cornerstone to Alex’ recovery. Meditation, stretching and gentle being became a mantra she needed to share.

In 2000 She pursued yoga teacher training and ultimately leading to the launch of “yogagurl”.  Yogagurl, became a multifaceted company.

With teaching yoga as its cornerstone with also extending the sharing of the mantras of yoga to wider audience. Realizing that she needed other access points she created her message based clothing as a way to further spread the yoga message through the witty sayings on her shirts.

She was noted as one of the top 4 Canadian yoga wear designers in Flare Magazine.

Being an innovator she also developed her own style of yoga instruction that combined her passion for art and music.  She calls this style Y.A.M. Yoga which which weaves yoga, art, music together seamlessly.

Her vision to share more of her knowledge led her to institute a mentorship program where students from local colleges and universities would intern with Alex to gain experience and to learn all the facets to maintain a healthy balance in life and business while having fun doing it.

She has been featured numerous times internationally in Yoga Journal on Fashion Television, WTV and in many Canadian & International publications including Chatelaine and Flare. She was nominated as one of 1000 most creative women at Toronto’s Luminato Festival in Toronto. Recently featured in Crave Toronto 2010– touted as “one of the 125 women you need to know”.

Today Alex spends her time devoted to what speaks to her most authentic self which includes working with like minded companies and partners to innovate further the field of conscious living. She has just recently founded WISE, an online directory & printed guidebook which is unique in it’s vision to tell stories and educate while successfully connecting the consumer to the business. She dedicates a large portion of her time writing and to education. Her reputation as a leader in the movement of sustainability has made her a popular and in-demand lecturer. Personalizing everything she does with her unique design style and approach to leadership, she creates space in which people develop their own solutions based on leading them to follow their own heart & dreams.